Cases

A redefined ecommerce experience

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In a nutshell

The Challenge


This local polyester business was founded by Gino Van den Wijngaert to meet the increasing demand from creative do-it-yourself enthusiasts. Even with its distinctive offerings, personalized service, and specialized market, Polyestershop encountered challenges. It was time to take the leap into the digital world.

Polyestershop specializes in supplying a comprehensive range of polyester materials tailored for swimming pools and ponds. Additionally, they offer an array of resins, encompassing vinyl, epoxy, and acryl, catering to a diverse set of needs. Their main target audience is the DIY pool builder.
business challenge

Big ambitions

The initial Polyestershop website was slightly rudimentary and ready for an expansive next step. Owner and founder, Gino, approached us for the UX, UI design and development of his new webshop. 

His organization needed a more customer-centric digital experience that would allow visitors to easily navigate through the webshop and find the products they needed. The emphasis would be on his expertise and personal customer service.

Goals and objectives

Time to scale up

The primary objective of Polyestershop was to boost revenue. This meant creating an ecommerce platform with detailed information about its products and services, combined with a fluent check-out and payment system. 

Additionally, the client requested some important features: 

  • The creation of item bundles from a collection of products.

  • The possibility to save or share items in the shopping cart.

  • Implementation of a RAL color selector.

  • Cross-selling by offering suggestions matched to the item bundles or products.

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our approach

From plan to project

In order to understand what Polyestershop needed to grow, we conducted a thorough analysis of their target audience. Proceeding, we crafted tailored UI and UX designs, mindful of specific requests from the client.

  • Get more insights into customers.

  • Visitors should be able to create an account.

  • Integration with automated shipping provider MyParcel.

  • User-friendly admin interface.

  • Possibility to scale up omnichannel sales.

The next step was building an intelligent online platform that would serve to collect valuable data insights and provide our client with a clear financial and logistical overview of the entire operation. 

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“I'm extremely pleased with the outcome of the new webshop. It began generating new orders almost immediately. Additionally, I appreciate collaborating with Digiti due to their proactive and hands-on approach.”

Gino Van den Wijngaert, Owner of Polyestershop
Outcome and results

Prepared for what comes next

Our hands-on approach yielded positive results for Polyestershop, addressing its immediate needs and setting it up for sustainable long-term growth. The new ecommerce platform with an intuitive website created a visitor experience for their audience and optimized payment processing and order flows by more than 40% . 

The automated processes made sure that Gino didn’t lose precious time navigating through the orders and the back-end. The comprehensive online platform offered a transparent overview of relevant customer information, providing our client with valuable data insights. 

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