Drive your brand awareness

Brand awareness

Reaching the right people: it's all about your brand story

Boosting brand awareness

Just like Rome wasn't built in a day, achieving brand fame requires time, persistence, and strategic effort. But reaching the pinnacle isn't the end of the journey. Maintaining your brand's stature demands commitment to your value proposition and continuous engagement with your audience. Without these, even the most famous brand can lose its footing.

Discover how you boost your brand awareness.

Is your brand still awesome?

Your audience is very picky! Whether it's expanding your business, creating viral campaigns, or boosting sales, nowadays you don’t achieve anything with an inconsistent brand story.

Are you doing something wrong?

Maybe… We get it, you want your brand to be well known and at the center of each conversation. Everybody does, but the way to success is a path of trial and error… with a lot of listening on the way.

What’s the task at hand?

So, a sturdy brand identity and a listening audience is the foundation of it all. You’ll achieve this with solid communication and distribution, well thought out USPs and… patience.

"Finally! After all these years, thanks to the workshops of Digiti, we have our value proposition on point."

Alex Curtoud, Director at Trilations

"There was a lot of information shared during the digital strategy workshops with Digiti. But somehow, they managed to structure it and give it a form that we could professionally work with. We gave a very practical shape to the different strategic phases, which was necessary for us to actually take the next step."

Sofie Peeters, Communication manager at DCM

“Digiti's open communication, swift responses, and flexibility made the creation of our captivating jobsite a smooth and enjoyable process.”

Shari Maller, HR manager at Trilations

Crafting an authentic
brand identity

As a brand, being instantly recognizable might seem like a lofty goal, but it all starts with creating an authentic brand identity that resonates with your audience. It's about standing for something and being true to who you are.

Unique selling proposition

Rediscover your roots

Before boosting your brand awareness, take a moment to introspect. What's your purpose? Who's your audience? Are you still aligned with your original value proposition?

Answer these questions, polish your brand story, and you'll radiate clarity and memorability.

Brand Identity

The right message to the right people

With your brand identity in hand, it's time to weave it into everything - colors, fonts, voice, value proposition, and all your communications. Be present, speak their language, and be consistent across all marketing and sales channels.

How and where you distribute your message will greatly impact the reach and quality of your leads.

Archetyping

Giving your brand a human touch

People connect with people. Adopting a universally recognized character, or brand archetypes, like the ‘hero’. This courageous, bold and confident type wants to improve the world, just like Digiti! A brand archetype can help humanize your brand and define its personality traits.

Your audience will see your personal side.

Content Pyramid

An endless content supply

To keep your brand top of mind, you need a steady flow of valuable content. But you don't have to start from scratch each time. Leverage the content pyramid technique: Begin with long-form content like eBooks, break it down into blog posts, and then distill it further into engaging snippets for social media.

This strategy lets you recycle content and stay engaging, fun, and memorable.

Need help to reignite your brand?

Our mission is to help you overcome your business challenges and achieve your goals. Our digital strategist Jan is here to listen and give tailored advice to your needs. Book a meeting with Jan for a fresh perspective on your brand strategy and spot new opportunities together with us.

Get tailored advice

Discover our winning formula

Some scientists would contradict this statement, but there is no exact formula for digital success. It’s always a synchronized mixture of components that eventually give the desirable chemical reaction.

Step 1

Strategy

(Re)discovering your brand identity or (re)defining your value proposition is a big effort, so you need to be willing to delve a little deeper. What does your audience truly need? What should you do in order to thrive and make your customers return?

We encompass a strong brand identity and value proposition in a solid digital strategy that covers your digital game plan to engage and interact with your target audience throughout the entire customer journey.

Discover our digital strategy

Step 2

Setup

Time to go to the drawing board. A new branding, logo, digital assets, web design, … the possibilities are endless and all part of the transformation your brand will go through.

Next, our developers can create new websites and applications based on fresh and new designs that integrate with your existing tools and frameworks, delivering seamless experiences and meaningful interactions with your audience.

services

Branding

UX/ UI design

Information architecture

Storytelling

Content creation

Video & photography

Website development

Step 3

Growth

Your brand story is out and about, let's bring it to the right audience and start interacting. Through growth marketing we make sure the right brand message reaches the right people, and if not, we learn from and adapt our campaigns.

Thanks to this learn and adapt mindset, we continuously monitor and improve your reach, brand message and engagement rate with your target audience. Always with an eye on achieving your business goals!

services

Content marketing

Search engine optimization

Search engine advertising

Social media advertising

Creative campaigns

Finally! Thanks to the workshops of Digiti, we have our value proposition on point after all these years,

Alex Curtoud, Director at Trilations

Clients we love to work for

Dumortier

Digitalizing a 150-year-old commercial cleaning supplier

With a staggering 150 years’ worth of experience, Dumortier has become a leading commercial cleaning supplier. The dawn of the digital era has brought about a new range of opportunities to transform and sustainably grow their business.

More about this project

GorForLander

Donating digital skills for Duchenne's Disease

Lander is a sixteen-year-old Belgian boy who suffers from Duchenne Muscular Dystrophy. A fairly unknown, incurable genetic muscle disease that confines him to a wheelchair. Almost ten years ago, his parents, Annick and Jill, started the GoForLander initiative to raise funds and awareness for all who suffer from this terrible disease.

More about this project