Cases

Donating digital skills for Duchenne's Disease

Header image
Lander is a sixteen-year-old Belgian boy who suffers from Duchenne Muscular Dystrophy. A fairly unknown, incurable genetic muscle disease that confines him to a wheelchair. Almost ten years ago, his parents, Annick and Jill, started the GoForLander initiative to raise funds and awareness for all who suffer from this terrible disease.

One in five thousand, usually boys, suffers from Duchenne's Disease.

What is Duchenne Muscular Dystrophy?

DMD is a rare genetic condition that primarily affects boys. Due to the absence of the dystrophin protein, muscle cells in the body start to deteriorate. Initial signs, such as difficulty in walking, can manifest as early as the age of two. As the child grows older, they struggle more with balance. As muscle strength declines, children with Duchenne often rely on a wheelchair by the age of ten.

Unfortunately, there is currently no cure for the 800 children in Belgium with Duchenne. The average life expectancy for a patient is only thirty years.

Business challenge

A little push

Annick and Digiti founder Derek go way back. To celebrate many years of friendship, we decided to give something back by donating our skills and digital expertise to the GoForLander charity.

Annick will participate in a three-day mountainbike challenge called Duchenne Heroes. In order to get started with her seven colleagues, she needed to raise quite some funds. In the past, they organized all sorts of fundraisers but this year would be different.

Time to get serious!

Watch the video from Annick

goals and objectives

Spread the word

In order to generate a consistent flow of income, the GoForLander brand got pimped with a fresh identity. An engaging website would introduce the initiative and its protagonists, but more importantly, it would serve as a marketplace so people could support the cause.

A target of 7.000 euros was set, and everything above this amount would be awesome!

But with only a website... how would people know about our charity?

The plan was to create compelling social media content and digitally connect with the (professional) networks of all people involved in the initiative. Using LinkedIn, Facebook, Twitter, and internal company platforms of Annick's employer.

Ready to reach new heights with your business?

Contact us
our approach

Defining the path

In the initial phase, we built a small digital strategy to make sure the initiative would hit its mark. It needed to be as cost-and logistically efficient as possible, so in the beginning we focused on selling virtual products to support Annick during her mountainbike challenge.

But, we ran into a bit of luck!

In addition to the virtual power-ups and kilometer sponsorship, there was an agreement with Albert Hejin, who wanted to deliver free fruit baskets. Also, one of our previous clients, Belgian Waffles, was prepared to deliver... you guessed it right... waffles.

Knowing this, we upgraded our ambitions and added a small ecommerce platform to the mix.

From zero to (Duchenne) hero

Time to set our plans in motion. Our designers got started on the visual aspect of the GoForLander brand, which includes the website look and feel, logos, fonts, and all those other little things that make a perfect story.

Our developers created a very intuitive webshop and an easy payment system. But they also deserve some extra credit for the dynamic elements and custom developed donation tracker at the top of the website.

Content-wise, we aimed to create engaging copy for the website and socials. The public needed to know everything about the initiative and the disease, so blogs, social posts, advertising, interviews, and videos were made to give the platform more body.

Do you want to create extra digital income?
Build me a webshop

Planting the seed

The GoForLander initiative, like every charity, is based on the goodwill of humanity. Which means that creating buzz and understanding would be the pillars of success.

Every week, social media posts on various platforms boosted the reach of the project. We did this with a well-thought-out mixture of compelling posts, video messages, and awareness content.

The moment people would tend to forget GoForLander, we were there to remind them how important their contribution would be. And it worked!

A nice extra : the initiative got attention from multiple local Flemish media outlets, which also resulted in a significant increase in donations.

Outcome and results

A fruitful journey

Except for the fact that we at Digiti are immensely proud to have been the advocates for all those unfortunate boys with Duchenne's Disease, our efforts were quite successful.

We raised almost 15.000 euros. This was a major win for GoForLander considering the short time frame of the project. The website is there to stay, and we will continue to invest in it so it will serve its purpose over and over again in the years to come.

But maybe more important is the fact that we had the possibility to inform a lot of people about Duchenne's Disease and the need for funding. Hopefully, our efforts will inspire the GoForLander network to donate on a more regular basis.

14.715

€

Sponsored

400

Digital donations

100000

+

Impressions

Discover more cases

ecommerce solution
Digitalizing a 150-year-old commercial cleaning supplier

With a staggering 150 years’ worth of experience, Dumortier has become a leading commercial cleaning supplier. The dawn of the digital era has brought about a new range of opportunities to ...

Read this article
website building
A new digital chapter for a global digital printing company

Xeikon is a leading global provider of B2B digital printing technology. Renowned for its innovative digital color presses, Xeikon emphasizes solutions tailored to the customer's needs and provides ...

Read this article
charity at Digiti
Red Nose Day: Going above and beyond for a good cause

Red Nose Day, a well-known Flemish non-profit project, is organized by DPG Media, a leading media company in Belgium and the Netherlands. The initiative focuses on raising money and generating ...

Read this article

Ready to tackle
your challenges?

Get in touch