our approach
Defining the path
In the initial phase, we built a small digital strategy to make sure the initiative would hit its mark. It needed to be as cost-and logistically efficient as possible, so in the beginning we focused on selling virtual products to support Annick during her mountainbike challenge.
But, we ran into a bit of luck!
In addition to the virtual power-ups and kilometer sponsorship, there was an agreement with Albert Hejin, who wanted to deliver free fruit baskets. Also, one of our previous clients, Belgian Waffles, was prepared to deliver... you guessed it right... waffles.
Knowing this, we upgraded our ambitions and added a small ecommerce platform to the mix.