Cases

Digital chemistry in the air

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As a globally recognized chemical production company, Kisuma Chemicals required an amplified digital outreach. Kisuma is the steadfast enabler that empowers many industries. From window profiles, to vehicles, food packaging, flooring, textiles, and even 5G networking technology, their products play a crucial role.
Business challenge

Lead by example

The primary requirement for the chemical giant was a new, scalable website to establish Kisuma Chemicals as thought leaders in the industry through the consistent generation of expert content. 

The challenge lay in comprehending the distinct requirements of their niche audience while engineering a segmented website based on industry specifics.

Goals and objectives

New opportunities

Beyond this, the new platform needed to streamline external communication and serve as a lead generator for sales, maintaining a strong focus on customer-centricity. 

The subsequent goal was to create a responsive, strategy-aligned website that effectively generated substantial leads and conversions. To capture valuable data, we would aim for the website visitors to provide information in exchange for high-value content.

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"Many people across various departments and continents worked together to achieve a beautiful website which represents Kisuma as a modern, innovative and reliable partner to work with."

Tim Hauck, General Manager Sales & Marketing at Kisuma
Our approach

Virtual alchemy

Our journey began with a collaborative workshop conducted by our specialist, Jan. This crucial step involved a deep dive into Kisuma Chemicals' positioning, competition, and expectations from their website, serving as a foundation for our strategy development.

Following this blueprint, we dove into website creation, deploying a dynamic, multilingual CMS. This system worked fluently with custom blocks for flexibility in content structures.

Key takeaways:

  • Harnessing a user-friendly toolbox of content components.

  • Working with an unlimited page hierarchy.

  • Maintaining a strong focus on content reuse and relations.

  • Seamless integration of all components.

  • Data dashboard to monitor traffic and conversion.

  • A concentrated emphasis on organic SEO was essential to draw visitors to the website.

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Outcome and results

A successful reaction

The culmination of our efforts was a robust website strategy tailored to Kisuma Chemicals' needs, coupled with a website that efficiently encapsulated their brand and offerings.

Though no specific marketing initiatives were undertaken for Kisuma Chemicals, the project testifies to our expertise in delivering high-caliber website strategies and designs in alignment with our clients' unique requirements and goals.

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