Cases

Shaping a new way to fly private

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In a nutshell

The Jetters challenges:

  • Launch a private jet broker from zero: no brand, no digital presence

  • Make exclusive private flying feel accessible in a complex industry

  • Reach niche audiences cost-effectively

Our solutions:

  • Created complete brand identity with Caregiver positioning and dual-track marketing

  • Built mobile-first website with WhatsApp booking and HubSpot CRM integration

  • Pivoted to AI-driven workflow using Midjourney, Sora and Veo for rapid content

  • Shifted strategy from broad targeting to high-intent moments: events and destinations

The results:

  • 315% lead growth: from 14 to 93 leads per month

  • 74% cost reduction: from €544 to €142 per lead

  • Strong brand recognition in private aviation with accessible, warm positioning

  • Scalable AI workflow: production time from weeks to hours

  • Steady stream of WhatsApp-driven conversions and brand visibility

With a bold vision to make private flying more accessible, Jetters entered the market as a brand-new player in the jet brokerage scene. From day one, they partnered with Digiti to shape their identity, launch their platform and connect with a niche audience.

A broader approach

When Jetters approached Digiti, they had no name, logo or digital footprint, only a bold ambition: to prove that private flying can be more accessible than people think. In an industry known for exclusivity and complexity, they wanted to stand out as an approachable, fast, and frictionless broker you can message on WhatsApp and get airborne, stress-free.

Strategy

A strategy grounded in customer centricity

We kicked off with a clear ambition: to claim Jetters' market share in a competitive private jet industry where 24/7 availability, crisis management and speed are key. Through strategy sessions, we mapped personas across private and business segments, from high-net-worth leisure travellers to busy PAs booking for CEOs, artists and ministers, focusing on their shared need for speed, comfort, discretion, and time efficiency.

Recognizing their different experience levels, we built a dual-track marketing approach: one for the "fast lane" audience who knows what they want, and another for the "slow lane" audience needing education on private flying. We designed a customer-centric funnel to attract, inform, convert, retain and re-activate these audiences across campaigns, with the ultimate goal of steady bookings and lead generation.

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Building the Jetters brand

Branding

A brand is more than a name, but it starts with one. We created “Jetters” for its simplicity and memorability, then brought it to life with a visual identity rooted in the Caregiver archetype. This position reflects Jetters’ mission to unburden clients completely, offering warm, personal service with speed and reassurance. The branding strikes a balance between luxury and friendliness, reinforcing their promise: private flying that’s not just fast and flexible, but also deeply attentive to every detail of the journey.

Website

Crafting a seamless digital experience

We translated the strategy into a conversion-driven website, focusing on mobile-first usability, inspirational content, and direct WhatsApp booking to keep Jetters approachable and fast. We integrated HubSpot as a combined marketing and sales CRM, enabling behavioral-based email flows and WhatsApp logging to streamline lead nurturing while maintaining the personal touch Jetters promised.

Growth trajectory

Always-on marketing to reach the unreachable

Reaching busy decision-makers requires strategic precision. We launched always-on campaigns across Meta and Google, targeting key moments like sports seasons, festivals and ski holidays, and tailoring creative for both seasoned jet-setters and first-time flyers.

To support this, we produced a full video shoot and ad campaign, bringing Jetters' brand to life with aspirational visuals, clear messaging and direct WhatsApp call-to-actions. The campaign emphasized ease, luxury and speed — reinforcing Jetters' promise of personal service with just a message. These lifestyle videos proved especially effective on social, helping to build brand visibility and drive conversions among a niche but valuable audience.

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Scaling through AI-driven experimentation

The initial months post-launch revealed a challenge. Despite professional video shoots and carefully crafted campaigns, we were generating only 14 leads per month at €544 per lead. The campaigns were well thought out and looked beautiful, but weren't connecting with the right audience at the right moment.

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The pivot: moments over audiences

During a strategic session in April, we asked a pivotal question: what if we focused on the perfect moment instead of the perfect audience? We shifted from broad niche targeting to specific high-intent moments: exclusive events, sought-after destinations, peak travel seasons.

Testing fast with AI

We tested with a single event. Within days, we built an event-specific landing page using Midjourney-generated visuals and developed targeted ads combining Midjourney for static content with Sora and Veo for video. No external production, no weeks of planning. The experiment went live on Friday. By Monday, it was outperforming every previous campaign.

Building a scalable workflow

We pivoted completely. The Digiti team developed a custom workflow integrating Midjourney for visual creation, Sora and Veo for video content, and rapid landing page deployment. Production cycles shifted from weeks to hours, enabling us to test, learn, and scale at unprecedented speed.

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The results: from cost center to growth engine

June delivered 57 leads per month at €142 per lead. By August, we hit 93 leads. That's 315% lead growth and 74% cost reduction, with a scalable system we could replicate for any destination or event.

This AI-driven approach didn't replace strategy, it accelerated it, allowing us to test more hypotheses, reach high-intent audiences at the right moments, and prove that private flying could be both accessible and aspirational when it matters most.

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Cost reduction

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