Cases

Transforming garden care with digital precision

Header image

1000

+

products synced

7

different regions

50

+

partners & marketplaces

A digital revolution rooted in customer understanding

With a strong presence in both hobby and professional markets, DCM aimed to enhance its digital strategy to further elevate customer engagement and operational efficiency. Partnering with Digiti, they embarked on a mission to refine and optimize their digital ecosystem, focusing on customer-centric insights and robust product information management.

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Understanding customer journeys

Digiti and DCM collaborated closely through four intensive full-day workshops and a technical site visit at DCM headquarters. The goal was to deeply understand DCM's operations and customer needs, laying the groundwork for a robust digital strategy. This strategy clearly defined customer segments and provided structured recommendations to serve both professional and hobby markets effectively.

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We developed comprehensive customer profiles, segmented by geography, demographics, interests, and gardening practices such as container cultivation, landscaping, and organic agriculture. Additionally, we created a detailed content matrix mapping content types to customer journey stages, ensuring targeted and relevant engagement. Our strategic recommendations outlined a clear roadmap for future personalized campaigns, seasonal advice, and marketing automation initiatives.

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Structuring and enriching product data

Products

Digiti built a custom integration layer to synchronize product data from Akeneo PIM into the website and Shopware ecosystem, ensuring consistent titles, attributes, variants and documentation across channels.

Digital assets

We integrated a Digital Asset Management (DAM) to centralise all visual assets, making it easy for teams to manage and distribute media across platforms.

Prices & stock

Additionally, SAP integration was set up to synchronise pricing and stock data in real time, ensuring customers receive accurate and up-to-date information, reducing manual work and supporting operational efficiency.

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Building a new website for enhanced customer experience

A multilingual, multi-domain website

To reflect DCM’s diverse customer base, we designed a multilingual, multi-domain website with a clear structure tailored to each audience. The website was built on a flexible and user-friendly content management system (CMS) that allows DCM to manage and scale content across different countries and languages efficiently. For e-commerce, we integrated Shopware, a modular e-commerce platform that enables seamless purchasing flows tailored to each region while allowing for easy management of product catalogues and promotions. Product content and assets are synchronized from Akeneo PIM and Bynder DAM, ensuring consistent information across all languages and regions.

Navigation is intuitive, supported by clear calls-to-action that guide customers from inspiration to purchase or store locator, while allowing DCM to easily launch new campaigns in multiple languages.

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Enabling marketplace expansion

Through the integration of ChannelEngine, a platform that automates and manages product listings on external marketplaces, DCM can now syndicate its product range to channels like Bol.com and Amazon. This marketplace feed is powered by centralized product data from Akeneo, distributed through integrations that keep every channel aligned. This allows DCM to expand its reach efficiently while ensuring product information remains consistent across all sales platforms.

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Impact that drives growth

Over 1000 products are now synchronised across all channels, resulting in a significant reduction in manual work and a noticeable increase in operational efficiency. DCM’s teams can now manage content faster, launch multilingual campaigns seamlessly, and continue to grow on a solid, scalable digital foundation that keeps customer needs central in every step of their journey.

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