Problem and business challenge
Unite the forces
As workforces expand, so do the expectations placed upon them. In larger organizations with diverse departments and disciplines, genuine and transparent communication can become challenging. Additionally, the presence of numerous specific needs, goals, frustrations, and responsibilities further complicates the dynamics.
The challenge was primarily internal and involved the need to boost team spirit and motivation within the Antwerp police force. Their force could be identified in three distinct groups: local officers, the intervention team and mobile units. There was a need for a clear strategy that effectively implemented gamification ideas to incentivize all these different police groups according to their unique, professional situations. And in the future, create an application that would bring it all together.