Belfius wanted to align their business ideas with the needs of the users to provide an efficient user experience. When doing so, it was necessary to adhere closely to Belfius' house style for consistent branding across different platforms.
In the past twenty years, the existing BelfiusWeb domain had several existing flows that were virtually untouched by UX designers, leading to unclear tables and illogical flows. These flows needed to be optimized and adjusted to match the new style.
The objective of our assignment was pretty straightforward. Analyze and evaluate the current user experience of Belfius’ digital application with the goal to create optimized and easy to use customer flows.
In our workshops, a collaborative approach was followed, with Belfius providing ideas from their business perspective and the design and development team applying UX best practices.
In the next step, considerable effort was put into creating clickable prototypes, which were then thoroughly tested in usability labs. This iterative process allowed for the optimization of the user experience.
We used a comprehensive Belfius style guide to maintain consistent branding across all platforms, ensuring that different functionalities were recognizable to the user regardless of the device used for mobile banking. New elements were added as they became available to keep everyone up-to-date.
Belfius got a fresh customer-centric design that offers an improved and contemporary user experience, making their product both attractive and user-friendly.
From our design, which adheres to Belfius' house style, an intuitive mobile app sprouted. When it launched, it ranked as the second best mobile banking app in Europe. Now, it has more than 1,5 million users.Digital strategy Our approach
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