It’s quite exciting to have that creative lightbulb flash up in your mind. But before you go full steam ahead, there are some things you’ll need to consider:
Will your target audience be equally excited about your brainchild? Excited enough to pay money for it? Is this really the game changer they didn’t know they needed?
To launch a new project requires significant funding and time. What if you pump a staggering amount of resources into this idea and it ends up falling flat?