From viral YouTube videos to a smashing burger business
MrBeast has become one of YouTube’s most popular creators. In 2020, he branched out and launched MrBeast Burger, a seemingly unrelated business which is booming just as much as his YouTube videos. For his latest feat to grab the headlines, he recreated the popular Squid Game.
So what’s the key to his success? And what can brands learn from this savvy tween who took one of the world’s largest search engines by storm? In this article, we’ve compiled some insights for you.