Harness your power, take charge
The Ruler brands promise control.
Essence: Authority. Responsibility. Superiority.
Does your brand position itself as an expert and an authority in your field?
Does your brand assume a leadership role?
Does your brand strive to be the best at what they do?
Is your brand successful at turning chaos into order?
Does your brand act responsibly?
Does your brand inspire trust and loyalty in your target audience?
Is your brand at the top of the game?
If you have responded yes to many of the questions above, your brand may be best represented by the Ruler archetype.
Purpose: Create order out of chaos, build a prosperous community and generate stability and security, be the best.
Alter egos: The role model - the leader - top dog - the manager - the aristocrat - the responsible citizen - the sovereign - the judge - the patriarch - the high achiever
Personality traits: Confident - responsible - well-connected - political - productive - naturally dominant - trustworthy - authoritative - influential