We break the mold.
The Outlaw brands promise liberation.
Essence: Disruption. Rebellion. Guts.
Does your brand disrupt to cut through the noise and make their voice heard?
Is your brand unafraid to employ controversial tactics (even bordering on offensive) to challenge the status quo?
Is your brand regarded as revolutionary or insurgent?
Does your brand specialize in radical, unconventional ideas, services or products?
Does your brand have a cult-like following?
Does your brand stand out from other mainstream brands?
Is your brand passionate about changing the world, regardless of what it takes?
If you have responded yes to many of the questions above, your brand may be best represented by the Outlaw archetype.
Purpose: To overthrow what is not working to better the world.
Alter egos: The rebel - the revolutionary - the challenger - the game changer - the maverick - the activist - the reformer
Personality traits: Outrageous - rebellious - disruptive - powerful - counter-cultural - different - challenging - not materialistic - free-spirited - unconventional - outspoken - controversial - bold - fearless - insurgent