Why so serious?
The Jester brands promise joy.
Essence: Wit. Fun. Entertainment.
Is your brand more focused on fun than on results?
Does your brand specialize in entertainment and creating carefree moments?
Is your brand associated with joy, playfulness and living in the present?
Does your brand tend to regard life as a game and the world as its playground?
Is your brand unafraid to bend the rules and stand out?
Does your brand resort to humor to diffuse a difficult situation?
Does your brand motivate your audience to discover their inner child?
If you have responded yes to many of the questions above, your brand may be best represented by the Jester archetype.
Purpose: To make every moment invaluable, to lighten up the world, to live life to the fullest.
Alter egos: The joker - the comedian - the wild child - the fool - the trickster - the anarchist
Personality traits: Happy go lucky - carefree - different - impulsive - playful - joyful - original - foolish - fun - witty - clever - spontaneous - cheerful - unpredictable - intelligent - bright - creative - colorful - innovative - easy-going - provocative - tongue-in-cheek