If you can imagine it, you can do it
The Creator brands promise innovation.
Essence: Imagination. Originality. Innovation.
Does your brand like to experiment and provide fresh perspectives?
Does your brand sometimes feel restricted in the current environment?
Does your brand adhere a lot of value to upholding high quality standards?
Does your brand like to dream big and consequently execute that vision?
Does your brand like to stand out with novel products or services that surprise and captivate the world?
Does your brand attach a lot of importance to freedom of self-expression?
Does your brand motivate your customers to harness their own creative and inventive skills?
Does your brand like to be viewed as a game changer?
If you have responded yes to many of the questions above, your brand may be best represented by the Creator archetype.
Purpose: To bring to life a vision, to build a more colorful world by finding bigger and better solutions for life’s problems, self-expression
Alter egos: The artist - the mad scientist - the inventor - the dreamer - the self-starter - the visionary
Personality traits: Dare to dream - innovative - imaginative - creative - resourceful - experimental - willing to take calculated risks - thinking outside the box - fond of new ideas - ambitious - unique - authentic