We are a safe haven in a frantic world
The Caregiver brands promise safety.
Essence: Safety. Selflessness. Warmth.
Does your brand present an image of being friendly, supportive and generous?
Does your brand serve to protect your customers?
Does your brand place a lot of value on helping others?
Does your brand strive to make the world a better place or assist people in taking care of others?
If you have responded yes to many of the questions above, your brand may be best represented by the Caregiver archetype.
Purpose: To serve and take care of others, to protect people from harm.
Alter egos: The nurturer - the parent - the angel - the friend - the sidekick - the good samaritan - the guardian - the healer
Personality traits: Supportive - compassionate - nurturing - altruistic - empathetic - generous - kind - never harmful - humble - caring - warm - reassuring - thoughtful - considerate - protective - homey