What exactly is a target audience?
In its essence, a target audience consists of individuals a business sets its marketing sights on. It's not about casting a wide net but dropping the line where the fish are biting. Your aim? Zeroing in on those whose lifestyles, interests and needs align with what you're selling.
Types of target audiences
To pinpoint your target audience, consider the following factors:
Purchasing or decision power
For a clearer picture, here’s an example: