Here’s what we’ll be covering:
The post-cookie era
Organic marketing's strategic shift
Social media as a search engine
The evolution of SEO - AEO and GenAI
AI in marketing
Value redefined - beyond price and quality
1. The post-cookie era: Adapting to a world without browser support for cookies
2024 could mark the end of an era for digital advertising as we know it, with the anticipated disappearance of browser support for cookies. This change poses significant challenges and opportunities for the ad industry, which has long relied on cookies for targeting and retargeting ads.
Navigating the cookie-less landscape
The phase-out of third-party cookies, especially in popular browsers like Chrome, signals a fundamental shift in digital marketing strategies. While this change disrupts traditional retargeting advertising, it also opens the door to more innovative, privacy-centric approaches.