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Blueprint for Growth: building a Lead Machine with Ecohuis

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How we transformed Belgium's leading timber-frame construction company with a complete digital ecosystem connecting their website, CRM, events, and sales teams into one seamless growth engine.
Building for growth

Online and beyond

Ecohuis approached us with a clear mission: generate more qualified leads, accelerate conversions, and sell more sustainable homes to the right audiences. What they needed wasn't just a website refresh, they needed a complete digital transformation.

We delivered a comprehensive solution that bridges every touchpoint: from digital strategy and UX design to campaign execution and sales enablement. Together, we built a growth engine that connects online and offline experiences seamlessly.

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Understanding Ecohuis

Ecohuis leads Belgium's ecological timber-frame construction market, specializing in fast, energy-efficient homes with minimal environmental impact. Their diverse client base spans individual homebuilders (B2C), businesses and architects (B2B), and DIY builders who prefer hands-on construction.

This diversity demanded sharper brand communication. We helped define the brand strategy for their complete portfolio, from their core brand Ecohuis, to subbrands Bhos and Brensj, B2B brand Woodwise and pre-manufactured timber frame building packages under Tronco.

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25

+

Years of experience

100

+

Employees

1600

+

Projects finished

Growing against the grain

Despite its on-brand appearance, their existing Ecohuis website wasn't built for results. They struggled with low-quality leads, a difficult-to-manage CMS, and misaligned site structure. While Woodwise and Tronco operate on separate websites, the Ecohuis site needed to clearly communicate their core residential offering.

The bigger issue? A lengthy sales cycle that stretched conversions thin. Limited marketing flexibility meant countless missed opportunities, both online and offline, especially at trade fairs and info events where leads often went cold. Without a connected digital strategy or unified ecosystem, Ecohuis couldn't scale their growth efforts, nurture prospects effectively, or gain meaningful insights into what was actually driving results.

And they were facing these challenges in a declining market. While the construction sector contracted, Ecohuis needed to not just maintain their position, but grow it.

Their marketing materials told another story. Beautiful project photography showcased their craftsmanship and sustainable materials, but something felt missing. Every image was empty. Stunning interiors and striking exteriors, but no people. No life. No warmth. The visuals didn't inspire the feeling of home, they documented spaces. And in a market where emotion drives decisions as much as sustainability specs, that disconnect mattered.

The sessions were really insightful, they make you look at your company in a completely different way than when you’re working on it from the inside.

Gert Mertens, Manager Ecohuis

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A website built for performance

The new Ecohuis website goes beyond aesthetics; it's built for results. Using a flexible CMS, their internal team can now manage and optimize content effortlessly. The structure is tailored specifically to their residential audience, from prospects seeking inspiration to clients ready for custom eco-homes.

Every landing page, call-to-action, and form is conversion-optimized and feeds directly into marketing automation workflows. No more lost leads, just smart nurturing that works.

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Connecting offline and online

Empowering sales in the real world

Ecohuis thrives beyond digital channels. Their sales team connects with hundreds of prospects monthly at trade shows, open houses, and info sessions. We ensured their offline activities seamlessly fed into their digital ecosystem:

  • High-impact trade fair materials: Eye-catching booth visuals and professional print collateral that drive prospects to digital touchpoints

  • Smart inspiration magazines and brochures: Beautiful brand statements that double as lead magnets, featuring QR codes and trackable URLs that capture prospect data

  • Custom Event App: Game-changing visitor data capture that syncs directly with their CRM and triggers automated marketing workflows, eliminating business card chaos and ensuring every conversation becomes a qualified lead

This seamless offline-to-online integration became central to their growth strategy, ensuring no prospect falls through the cracks between initial contact and final conversion.

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Making marketing visuals feel like home

Beautiful project photography showcased Ecohuis craftsmanship, but every image was empty. Stunning interiors and striking exteriors without people felt cold, documenting spaces rather than inspiring dreams of home.

Staging photo shoots with models across years of completed projects would be costly and impractical. Instead, we used AI tools to add people into existing photography while preserving every authentic detail of the timber frames, materials, and finishes.

Working closely with the Ecohuis team, we established clear guidelines: stay true to the brand, never alter products or materials, only enhance with human presence. Families gathered around kitchen islands. Homeowners relaxing in sunlit rooms. Children playing in gardens. Real projects, now alive with warmth.

The results were immediate. AI allowed us to quickly generate multiple variations of the same asset, letting us test different scenes, compositions, and audience appeals at scale. We could show young families in one variant, empty nesters in another, each targeting the right demographic. Ads featuring people consistently delivered higher click-through rates and lower cost per lead across segments, helping prospects connect emotionally with homes where life actually happens.

Want marketing that connects without losing authenticity?

Let's explore how AI can bring warmth to your brand while keeping your craftsmanship front and center.

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Results

Data-driven growth that delivers

With our new foundation in place, we launched a full-funnel marketing strategy. Month after month, the numbers tell a compelling story:

November 2024 vs. November 2025

+

25.83

%

more sales qualified leads (SQLs)

+

4.75

%

increase in sales meetings

+

14.92

%

more deals created

Through continuous reporting and close collaboration, we identified top-performing channels and optimized budget allocation accordingly. Google Ads emerged as the strongest closer, while Meta Ads effectively drove awareness and first-touch conversions. HubSpot automations tracked lead journeys across every touchpoint, enabling smarter retargeting and lead scoring.

Most importantly, we recognized that deals rarely close after single interactions. They close after multiple high-value touchpoints: inspiration book downloads, configuration tools, event visits. We built campaigns that respect this journey, not rush it.

What sets this collaboration apart is our integrated approach. We don't just launch campaigns and send reports. We're embedded with the Ecohuis team, conducting monthly reviews, analyzing performance together, and even attending their events and factory workshops.

From trade show floors to CMS optimization, we work side by side. This ongoing partnership keeps strategies sharp, results transparent, and growth sustainable.

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This isn't just a marketing success story, it's proof of how strategic digital transformation, brand clarity, and integrated tools create meaningful business impact. We didn't just build a website. We helped Ecohuis build unstoppable momentum.

And this is just the beginning.

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your own growth engine?

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